One of the big bogeymen in stories that developers tell each other is the “Marketing Department.” The story always ends up the same way, “and then we had to change the game … for the worse.” If you read any developer’s blogs, it is clear that most don’t hold marketing in high esteem. They are the enemy, an agent of “The Man,” suits sent to crush the creativity of us geniuses. I wasn’t particularly kind to them either in my previous posts.

Why is there such acrimony between these two groups? This is actually by design, if you look at it from the publisher’s perspective. More >