Posts tagged marketing

Game Developers Are From Mercury and Marketing Is From Neptune

One of the big bogeymen in stories that developers tell each other is the “Marketing Department.” The story always ends up the same way, “and then we had to change the game … for the worse.” If you read any developer’s blogs, it is clear that most don’t hold marketing in high esteem. They are the enemy, an agent of “The Man,” suits sent to crush the creativity of us geniuses. I wasn’t particularly kind to them either in my previous posts.

Why is there such acrimony between these two groups? This is actually by design, if you look at it from the publisher’s perspective. More >

Have Sony Been Preparing Gamers for Losing the Final Fantasy XIII Exclusive?

Square-Enix announced that Final Fantasy XIII is coming to 360 during Microsoft’s E3 press conference yesterday. It came as a surprise to many people and has already gotten plenty of reaction from people.

But I bet it wasn’t a surprise for Sony, since a deal between Square-Enix and Microsoft must have been in the works for a while. So have Sony been preparing for this moment?
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Why Sky High Development Budget is Good for Publishers

The cost of developing a game has increased exponentially over the past few years. The first game I worked, ‘The Punisher,’ had a development budget of six million dollars. I would say that’s in the middle range of development cost during that time.

Nowadays, just marketing a high profile game will cost that much, with twenty million dollars being a reasonable estimate for the development cost of a competitive console title.

Many developers have remarked on this huge increase and thinks it is bad for the industry, however I believe that big budget titles plays right into the hands of large publishers.
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The Lies We Tell : We never lie

Actually, I lied in the title, everything you hear from video game marketing and press releases are 100% the literal truth, as everyone knows. However, they are crafted to tell the truth but make people see more in the statement than there actually is. They do this through lies of omission or lies by implication.

With the many controversies over video game reviewing practices recently, I won’t be surprised to see video game ads taking a page from Hollywood’s playbook, and start highlighting quotes from ‘Quote Whores,’ a classic example of lying by omission.

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5 STARS! Raises the political discourse of this country.
- Alexis de Tocqueville

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The Publisher/Game Studio Relationship

Since the blog is called “Inside the Game Developer Studio,” I should talk a little bit about what a game studio is.

A game studio is where the eternal dance between the money, the monkey, and marketroids takes place (that would be publisher, developer and marketing in layman’s terms). Given those things and add an extra ingredient of Chemical X to the concoction and you will have a hit game on your hands.
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