Posts tagged publisher

Game Developers Are From Mercury and Marketing Is From Neptune

One of the big bogeymen in stories that developers tell each other is the “Marketing Department.” The story always ends up the same way, “and then we had to change the game … for the worse.” If you read any developer’s blogs, it is clear that most don’t hold marketing in high esteem. They are the enemy, an agent of “The Man,” suits sent to crush the creativity of us geniuses. I wasn’t particularly kind to them either in my previous posts.

Why is there such acrimony between these two groups? This is actually by design, if you look at it from the publisher’s perspective. More >

Why Sky High Development Budget is Good for Publishers

The cost of developing a game has increased exponentially over the past few years. The first game I worked, ‘The Punisher,’ had a development budget of six million dollars. I would say that’s in the middle range of development cost during that time.

Nowadays, just marketing a high profile game will cost that much, with twenty million dollars being a reasonable estimate for the development cost of a competitive console title.

Many developers have remarked on this huge increase and thinks it is bad for the industry, however I believe that big budget titles plays right into the hands of large publishers.
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The Games Industry Needs More Competence Not ‘Innovation’

One of the perennial complaints leveled against the games industry is that the industry is ‘Stagnant’ and needs more ‘Innovation.’

I’ve fallen into that train of thought myself a couple of years ago during the period known as ‘The Time of Brown Military Shooters.’

Gradually, I came to another realization, what I really want to see is more good games, that the game is ‘innovative’ is secondary to the fact that the game must be good.
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The Publisher/Game Studio Relationship

Since the blog is called “Inside the Game Developer Studio,” I should talk a little bit about what a game studio is.

A game studio is where the eternal dance between the money, the monkey, and marketroids takes place (that would be publisher, developer and marketing in layman’s terms). Given those things and add an extra ingredient of Chemical X to the concoction and you will have a hit game on your hands.
studio-equation.jpg
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